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Calgary law-firm sites that intake real clients.
Calgary legal splits between downtown corporate practice and the family, immigration, injury, and real estate work that runs across the rest of the city. The sites that intake clients write one plain-English page per practice area and make the first step feel small. The ones that do not are still leading with a stock photo of a courthouse and a paragraph of adjectives.
Calgary legal market
The economy sets the docket.
Calgary's legal demand moves with the energy cycle in a way few other Canadian markets do. Downturns bring employment claims, severance reviews, insolvency, and foreclosure work. Recoveries bring corporate, commercial real estate, and construction disputes. A firm whose site never mentions the work it is actually busy with this year is invisible to the people searching for it.
The city's growth adds a steady immigration and newcomer practice, plus a real estate market with enough volume to sustain residential conveyancing as a standalone offering. Both of those clients are searching in plain non-legal language and land badly on a page written for other lawyers.
Alberta specifics matter on the injury side too. The minor injury cap and the province's own claim rules mean a page written from a generic Canadian template gives clients the wrong expectation, and clients notice.
Three failure modes, repeatable fixes.
Adjectives where results should be
Every other firm says they are dedicated and experienced. None of those words convince a client. A short list of recent settlements (with figures, where ethics permit), and a clear practice area focus, beats an essay every time.
Phone is not the primary call to action
Personal-injury and immigration clients call. They do not fill out forms first. The phone number belongs in the header, in the hero, and at the bottom of every section. A contact form is fine as a secondary path, not the primary one.
Practice areas crammed into one page
Personal injury, immigration, family, and real estate are different searches with different intent. One page that lists all your practice areas ranks for none of them. Each area gets its own page with its own hero, its own results, and its own FAQ.
Built around four things that bring in calls.
On the phone first
Most find you on a phone. The whole site has to feel right at arm’s length.
- Tap targets
- 44px and up
- Body type
- 16px and up
- Call button
- Every screen
Loads before they leave
Pages open in under two seconds. Half of mobile visitors leave a slow site before it loads.
Yours to keep
No system you can’t log into. When we’re done, you have everything.
- Domain
- Hosting
- Code
- Content
- Analytics
What changes when we rebuild a site for Calgary law firms.
A Calgary law firm rebuild builds one page per practice area, written for the client rather than the profession, with the Alberta rules that actually apply stated plainly. Severance and employment, family, immigration, and residential real estate each get real depth rather than a paragraph. Lawyer bios list year of call and Law Society of Alberta standing. Intake asks only what is needed to decide whether the firm can help.
We also publish a generic law firms rebuild page and a working Halloran & Reid concept. Every rebuild starts with a free written audit, including the Calgary ones.
What Calgary owners ask before they hire us.
Don’t see yours? Ask us directly.
Can we publish case results without crossing ethics rules?
Yes, with care. Every provincial law society has its own rules on what counts as advertising versus reporting outcomes. We work to those rules, not around them. Settlements are usually publishable with a disclaimer; client identifiers stay off the site unless the client signs a written consent.
How many practice-area pages should we have?
One per area you actually want to take more cases in. Not one per area you happen to be licensed in. Personal injury, immigration, family law, real estate, wills and estates: each is a different search with a different prospective client. A focused four pages outranks a thin twelve every time.
How do you handle bilingual or multilingual sites?
Either as parallel French and English routes with the right hreflang tags, or as a separate French-language site if the practice is mostly Quebec. We have done both. The decision is more about which language Google should serve to which search than a technical question.
Which practice-area page should we build first?
Whichever one you want more of next year, not the one with the most prestige. For a lot of Calgary firms that is employment and severance review, because the search volume is steady, the intent is immediate, and the person searching has just been handed a package and a deadline. A plain page explaining what a severance review involves converts better than three pages of corporate credentials.
How do you handle Law Society of Alberta advertising rules?
We write conservatively, avoid specialization claims the rules do not support, and flag anything in the grey zone for the firm's professional responsibility contact to review before launch. We are not the compliance authority and will not pretend to be. What we will do is make sure the site never depends on a claim that could force a rewrite later.
Short answers
Working law firms elsewhere? See web design for law firms across Canada or Calgary web design.
We also build law firms sites in Toronto, Vancouver, Ottawa, Montréal, Mississauga, Brampton, Markham, and Surrey.
Worth reading before you rebuild.
Hiring a web designer in Calgary
What a Calgary small business should actually look for in a web studio, what local-versus-remote changes, and the five questions that separate a studio worth hiring from one that bills its time.
Why most law-firm sites bury their case results
Most law-firm websites lead with adjectives and bury the case history three clicks deep. For personal-injury and immigration practices, that is the costliest mistake on the site. Here is what to put up front and how to do it within ethics rules.
WordPress vs a custom build in 2026
WordPress still runs a large share of small-business websites, and for some of them it is the right tool. What it is good at, what it costs to keep running, and when a custom build is the better call for a business that lives on leads.
Start with the free audit.
Get a free auditSend the link. We read the site by hand and write back inside five business days.
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