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Vancouver law-firm sites that intake real clients.
Vancouver legal is a crowded market where most firm sites read the same. Adjectives in the hero, a practice-area list with no depth, and a contact form that asks for everything except what the matter actually is. The firms that win the intake write one real page per practice area, in plain English, and make their language capability impossible to miss.
Vancouver legal market
Language is the moat.
Metro Vancouver runs on more than English. A firm with genuine Mandarin, Cantonese, Punjabi, Korean, or Farsi capability has a real advantage and usually wastes it on a small flag icon in the header. Clients search in their own language, and a practice-area page written properly in that language is one of the least competitive, highest-converting pages a Vancouver firm can publish.
The practice mix is local too. ICBC injury work changed shape under the enhanced care model, so firms that still run a page written for the old tort regime look out of date to anyone who has already been told by ICBC how their claim works. Strata disputes, immigration, and real estate are all deep Vancouver verticals with their own vocabulary.
The geography matters more than firms expect. Surrey, Richmond, Burnaby, and the Tri-Cities are separate searches with separate client bases, and a downtown firm that serves them should say so on a page rather than assuming Vancouver covers it.
Three failure modes, repeatable fixes.
Adjectives where results should be
Every other firm says they are dedicated and experienced. None of those words convince a client. A short list of recent settlements (with figures, where ethics permit), and a clear practice area focus, beats an essay every time.
Phone is not the primary call to action
Personal-injury and immigration clients call. They do not fill out forms first. The phone number belongs in the header, in the hero, and at the bottom of every section. A contact form is fine as a secondary path, not the primary one.
Practice areas crammed into one page
Personal injury, immigration, family, and real estate are different searches with different intent. One page that lists all your practice areas ranks for none of them. Each area gets its own page with its own hero, its own results, and its own FAQ.
Built around four things that bring in calls.
On the phone first
Most find you on a phone. The whole site has to feel right at arm’s length.
- Tap targets
- 44px and up
- Body type
- 16px and up
- Call button
- Every screen
Loads before they leave
Pages open in under two seconds. Half of mobile visitors leave a slow site before it loads.
Yours to keep
No system you can’t log into. When we’re done, you have everything.
- Domain
- Hosting
- Code
- Content
- Analytics
What changes when we rebuild a site for Vancouver law firms.
A Vancouver law firm rebuild builds one page per practice area in plain English, with real content in every language the firm actually practises in rather than a translation widget. Lawyer bios list year of call and Law Society of BC status. Intake forms ask only what is needed to triage the matter. Where the firm serves Surrey, Richmond, or Burnaby clients, those get real pages instead of being folded into Vancouver.
We also publish a generic law firms rebuild page and a working Halloran & Reid concept. Every rebuild starts with a free written audit, including the Vancouver ones.
What Vancouver owners ask before they hire us.
Don’t see yours? Ask us directly.
Can we publish case results without crossing ethics rules?
Yes, with care. Every provincial law society has its own rules on what counts as advertising versus reporting outcomes. We work to those rules, not around them. Settlements are usually publishable with a disclaimer; client identifiers stay off the site unless the client signs a written consent.
How many practice-area pages should we have?
One per area you actually want to take more cases in. Not one per area you happen to be licensed in. Personal injury, immigration, family law, real estate, wills and estates: each is a different search with a different prospective client. A focused four pages outranks a thin twelve every time.
How do you handle bilingual or multilingual sites?
Either as parallel French and English routes with the right hreflang tags, or as a separate French-language site if the practice is mostly Quebec. We have done both. The decision is more about which language Google should serve to which search than a technical question.
Is a Chinese or Punjabi version of the site worth building?
If the firm genuinely practises in that language, it is often the single highest-return page set on the site. Clients search in their first language, competition in those searches is a fraction of the English equivalent, and a real page written by someone fluent converts far better than a machine-translated one. We do not use machine translation on a law firm site. If the firm does not actually have that capability, we will say so and skip it.
How do you handle Law Society of BC marketing rules?
The Law Society of BC has rules on how firms describe themselves, particularly around specialization claims and comparative statements. We build to read conservatively, flag anything in the grey zone, and ask the firm's professional responsibility contact to review before launch. We do not present ourselves as the compliance authority on it.
Short answers
Working law firms elsewhere? See web design for law firms across Canada or Vancouver web design.
We also build law firms sites in Toronto, Calgary, Ottawa, Montréal, Mississauga, Brampton, Markham, and Surrey.
Worth reading before you rebuild.
Why most law-firm sites bury their case results
Most law-firm websites lead with adjectives and bury the case history three clicks deep. For personal-injury and immigration practices, that is the costliest mistake on the site. Here is what to put up front and how to do it within ethics rules.
Hiring a web agency in Vancouver when you're remote
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WordPress vs a custom build in 2026
WordPress still runs a large share of small-business websites, and for some of them it is the right tool. What it is good at, what it costs to keep running, and when a custom build is the better call for a business that lives on leads.
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